The Attention Economy
Understanding the New Currency of Business
Author: Thomas H. Davenport, John C. Beck, 2002
One of the ten best books of 2001 – Amazon.com and Borders.com Winner of the Library Journal Award for one of the best business books of 2002.Attention has become the most valuable resource for any businessperson. Find out how to capture attention when you need it and allocate it to the most important information. This is Davenport’s most fun-to-read book, with thousands of attention-getting information tidbits!
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